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The differentiated product. The customised product. The augmented product. The potential product. In marketing, a product is an object or system made available for consumer use; Various classification systems for products have been developed for. It is important for a company to develop the perfect product for the right market. Here we will look at the various types of products and the life cycle of. Consumer Products (convenience products, shopping products, specialty products, unsought products). ยท Industrial Products (capital goods, raw materials. The more flexibility a business has to configure products to different customer segments at minimal cost, the more segments they can target with the core. Break down the different components that make up tangible and intangible products The same product may have different core benefits to different users. The marketer must have a strong understanding of the target customer (and the different segments of target customers) in order to accurately identify the core.


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